Our company roots in Japan, the world's #1 aging country where more than 30% of the population is now over 65 years old. Japan is a "super-aging society" and an "era of 100-year lifespans.", their senior living environment has changed completely from a decade ago.
One of the big changes we see is that senior people prepare for death by not only just planning funerals and graves but also the life memories to carry on to the next generations. We believe that Japan has a role to play in overcoming this major change and presenting a "new social model" to the world.